Fast Moving Consumer Goods (FMCG)
The Fast Moving Consumer Goods (FMCG) industry has always been challenged with one of the two things 1) produce/manufacture new products 2) find new ways to promote and sell these products. The main objective for any FMCG company is more or less to increase revenue and market share. ALICE can help FMCG business to engage with customers on the go, tap into useful customer insights, and do much more than just research. Make the interaction with customers more scalable and personal.
- Customer Query and assistance
- Personalised offers
- Advertise/Broadcast special promotions
- Lead and contact management
- Loyalty program
- Product related campaign – For example promote recipes